Choosing colors for your business branding is crucial. We need to make this decision right because it will show the personality of your business. So before deciding or hiring a design professional for your logo for corporate identity creation, make sure to pick the right color/palette for your business. We would glad to help you out with these friendly and effective advices:
Red- is the color of passion, danger, excitement etc. You can use this color in your Martial arts business, flower shop business, restaurants (as color red brings appetite). As much as possible, do not use color red on dental or medical services cause customers might think of blood and it will scare your potential customers.
Blue- represents peace and trust. It is the safest palette to use in your company branding or corporate identity package. It’s is perfect for corporate companies, banks, lending firm and it can bring trust and long term relationship amongst your customers. But blue can be overused, so make sure to justify the use of this color.
Yellow – is the most attractive color. My suggestion is to use this logo for businesses like yellow pages, print media, advertising, marketing, kiddy oriented businesses, road sign making, etc. If you want your company to be notice first, I suggest to use this color. Remember that yellow is an overrated color so make sure that people are expecting a lot from this.
Green – is the warmest color and it is the color that can make our eyes stare for a long time. Feel free to use it on Green businesses (herbal, alternative medicine), lawn service. Don’t use green on restaurant unless it’s a pasta or vegan resto.
Orange – is vibrant and exciting. This will make an impression of a friendly and happy environment for your business. If blue is overused, we can use orange as an alternative. On the other hand, orange also represent “justice” and we can also use this on paralegal or notary services.
Violet- is royalty and celebration. Perfect for wine or liquor services, events pavilion, Fashion, perfume business. It will make an “high-end impression” to your business.
White – Purity. White is perfect for hospital logo, laundry and other cleaning services. White is very neutral and impressive color.
Black- is an elegant and youthful color. If your target market is on youthful ages, perfect for you. Proven that black is an effective color for music, bar, gadgets/electronic businesses.
Additional tip: If you’re on printing business, whether it is a t-shirt printing, tarpaulin printing business, business card printing, etc… Use the power of CMYK color mode (reference: http://en.wikipedia.org/wiki/CMYK_color_model )
Remember, we can go out of the box with these colors but we need to justify it. For more advice on how to choose a color for your business image, contact us at:
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